Crossmedia Konferenz 2016

Bei "Think Cross - Change Media" dreht sich alles um die neuen crossmedialen Entwicklungen auf dem nationalen und internationalen Medienmarkt. Auf welche Veranstaltungen Sie 2016 gespannt sein dürfen, finden Sie hier. Programmübersicht als pdf

Freitag, 19.02.2016

Ab 8.45 Uhr Anmeldung im Tagungsbüro - Haus 14, SR1

9:30 Uhr Begrüßung durch Björn Stockleben, Head of OnCreate und Studiengangskoordinator Cross Media

Grußwort Prof. Dr. Anne Lequy , Rektorin HS Magdeburg-Stendal

Grußwort Christian Buch, Leiter Hauptredaktion Fernsehen und Online, MDR, SAH

und anschließende Keynote im Haus 14, Hörsaal 2


Keynote: Christian Gramsch, Direktor Deutsche Welle Akademie

Digitalisierung und das Menschenrecht auf Informationszugang


direkt zum Samstags-Programm ⇓

Haus 14, Hörsaal 2


Slot 1 :: Freitag, 19.02.2016 — ab 11:30-13:00 Uhr

Track 1 :: Creative Processes in Online Collaboration

V About OnCreate and Experiences from OnCreate Branding Design Course

Das ERASMUS+ Projekt OnCreate steht für den Austausch, die Durchführung und Evaluierung von prozessualem und kontextualem Wissen aus kollaborativen Online-Kursen mit dem Fokus auf Kreativität und Innovation. OnCreate entwickelt umfassende Richtlinien und Tutorials dazu, wie man kreative Online-Kollaboration in bereits bestehende und neue Universitätskurse integriert, jeweils bestimmt durch das jeweilige Thema und die Phasen des Designprozesses. Neben Fragen zur Wahl von Werkzeugen und Plattformen beforscht das Projekt insbesondere, wie man die sozialen und anderen "weichen" Kontext-Faktoren schafft, um kreative Kollaboration in Online-Lernräumen zu befördern. Im Vortrag Details zum ersten Teil des Forschungsprojekts am Beispiel des OnCreate Branding Design Course.

Projektkoordinator Björn Stockleben

V Silent game as model for examining student online creativity: preliminary results from an experiment


The ERASMUS+ project “OnCreate” aims at improving creative collaboration online among students. But what are the main differences between collaboration online, and collaboration in a face-to-face setting? Theories on media richness and collaborative creativity can provide a starting point for the analysis, but empirical studies are necessary. This presentation introduces an experiment based on an adapted version of the so-called "Silent game" as developed at MIT in the 1980's, as collaborative exercise with a reduced communication context mimicking the constraints to be found in online collaboration environments.


Jannick Sørensen

V Context and User Needs in Virtual Learning

The present environment is very dynamic characterized by factors, such as, intense technological innovation, global economy and strong competition and information overload. Learning is one of the ever-required virtues in this continuously changing environment and it calls for virtual learning because of convenience, time and cost factors. The research presented here is based on a fully virtual learning experience of a masters’ level information and communication technology for development (ICT4D) class at the University of Tampere. It seeks to identify critical measures to promote virtual learning experiences.

Nikolas Mavengere

Freitag, 19.02.2016 — 13:00-14:00 Uhr Konferenz Lunch

Slot 2 :: Freitag, 19.02.2016 — 14:00-15:30 Uhr

Track 1 :: Creative Processes in Online Collaboration

V Creating an Online Course with Direct Support from Industry Professionals: Case "Concepting Reality Television"

In the summer of 2015, an online course called "Concepting Reality Television" was held on the Eliademy MOOC platform. This course was created as part of the OnCreate EU funded project, and it was held in collaboration between the Tampere University of Applied Sciences, Finland (TAMK) and the University of Magdeburg, Germany. The course was structured and held in a way that made it possible to have active feedback from professionals of the media industry, notably the European Broadcast Union and the public broadcasters RTE and YLE from the beginning to the end. This presentation gives an inside view to the course conception and experiences, as well as an outlook to future activities at the intersection of university education and professional training.

Carita Forsgren
V A messaging app for teams who… think differently

Slack is a team collaboration tool with searchable messages and files, chat like application. Over the last year Slack has truly found its place within the team collaboration platform market. With 1.1M active daily users to which we are the Media Innovation Studio (MIS) are one of. Over the last six months MIS has adopted Slack for internal and external communication on a number of levels. This presentation describes the process in which we took from an email based communication method onto a shared platform to encourage researchers to share progress and stay goal focussed. It will also demonstrate how this integration can be readopted into telling better stories both internally and externally.

Mark Lochrie
V Potentials of Anonymity in Digital Collaboration Processes

A good working culture is an important basis in a collaboration process. Reflected handling of mistakes, systematical feedback for personal development and appreciation of independent working creates a surrounding for creative ideation and qualitative decisions. One option for fostering the collaborators´ participation and reduce disadvantages of group dynamics is the usage of methods applying anonymity in a specific way. In early studies researchers identified positive effects of anonymity in different phases of collaborative problem-solving processes. Online-based working- and communication surroundings offer features for anonymous participation in different processes. This presentation addresses the question of how this kind of involvement can be applied in a useful methodological way.

Marcel Dux
Richard Wenzel

Freitag, 19.02.2016 — 15:30-16:00 Uhr Konferenz Kaffee

Slot 3 :: Freitag, 19.02.2016 — 16:00-17:30 Uhr

Track 1 :: Creative Processes in Online Collaboration

V Extending Cross Cultural Interaction to Foster Digital Competencies in Joint Online Collaboration Using a Social Networking Site

In the course of the OnCreate project two institutions of Higher Education decided to collaborate in an online context and offer the students to experience the elements of online collaboration.  The purpose of the study was to explore students’ reflections on the use of social networking site (Facebook) as an online collaboration tool in a joint international course titled Innovations and communicating transformations between Lapland University, Finland and Suleyman Demirel University, Turkey. The aim of the online collaboration was to extend cross cultural Interaction to foster digital competencies in joint online collaboration specifically, the level of engagement and collaboration between two different student groups with different cultural backgrounds while using Facebook.

Muhammet Demirbilek
Seija Jäminki
V Online-communication as an aspect of student learning competencies

Creative work in online-collaborations can be seen as a specific aspect of students’ competencies for academic learning. This aspect is of increasing importance for work environments in general. On plus it is an intended learning outcome for the Masters program Cross Media. During their Cross Media study program students mainly work on collaborative projects within an online environment. Thus, online-communication skills and the ability to work collaboratively online are a prerequisite for creative work in an online scenario. This presentation focuses on aspects of collaborative online work and online communication defined as specific aspects of students’ competencies for academic learning regarding the Cross Media Masters program.

Coauthors: Marianne Merkt, Martin Bechmann, Helge Fredrich

Marianne Merkt
Martin Bechmann

Ausklang des ersten Konferenztages mit der Projektpräsentation

"Mulimedia im Museum" im Bereich Design, Haus 9

bei Rotwein, Bier und/oder Wasser ab 18.00 Uhr

Samstag, 20.02.2016

Ab 9:00 Uhr Anmeldung im Tagungsbüro - Haus 14, SR1


Haus 14, Hörsaal 2


Slot 1 :: Samstag, 20.02.2016 — 9:30-11:00 Uhr

Track 1 :: Trends und Tendenzen

V Transformation wohin? Transmedia verändert Sender und Verlage

In order to survive in times of digital change, media companies need to change their products and intersect media disciplines, e.g. in form of transmedia projects. Nevertheless, to successfully differentiate from competitors, to transfer the established consumer trust on these new products, to enter new markets and to involve employees in this fundamental change, they also need to reflect on or even change their identity fundamentally. The presentation discusses, how media companies (publishing houses, tv stations) change their identity and products in times of digitalization.


Friederike Schultz
V Let´s talk about VR - Interactive storytelling as a game changer

To step into the immersive world of Virtual Realtity is always a pleasure and excitement if the content is right. But in reality for us storytellers VR is a big challenge. How could storytelling work in VR? 

And how could we use new technologies as Photogrammetry or IMU sensors in motion-capturing to compete with big studios? Let´s have a look into the crystal ball of VR.


Sven Häberlein

Slot 2 :: Samstag, 20.02.2016 — 11:30-13:00 Uhr

Track 1 :: Creative Processes in Online Collaboration

V What is the collaborative economy?

It comes with multiple names from circular, sharing economy or in more ancient times as Anarchy in pure form. Collaborative economy is a system without a central authority that connects individual contributors as the web connects individual websites. The foundation of the collaboration economy replies in 3 industries. Those are Energy, Transportation and Digital services. Those 3 industries are spearheading the transformation of our old economy to a new one. This presentation will cover the theory and basics of the Collaborative economy and then focus on the Digital services and especially in E-Learning, MooC. It will also touch the various tools at our disposal for accelerating the transformation of the old economy but also the threats of concentrating power in a single system or digital services into one continent.

Sotiris Makrygiannis
V From Group Creativity to Collaborative Creativity – A Collaborative Framework for Creativity Support Systems

The term creativity is widely used, but not clearly defined nor distinctly operationalized and research about creativity is widespread and is part of different fields of study.  Due to cognitive and social factors, the creative process can be influenced, however this influence can be of creativity-enhancing nature, but also of creativity-impairing nature. Different creativity support techniques, such as Brainstorming, set rules to make use of so-called creativity stimuli, to overall enhance the creativity process and avoid any negative effects.  In our approach, we however propose new collaborative ways on how to deal with creativity impairing group effects, such as trust within a group and present an integrated framework with design guidelines for collaborative creativity support systems.

Dominik Siemon
V From wild ideas to concrete results – effective techniques for conducting your online meetings effectively by using the sixstetps facilitation

“If communication is the glue that sticks organisations together, then every meeting is a tube of glue” (Josef W. Seifert). Meetings are part of business and they are important in order to run a successful business anddevelop a happy team. Facilitating a meeting effectively is a skill that will be useful in daily life as a team-leader, facilitator, manager and also as a participant in meetings.

This lecture is for everyone who have to run meetings as a facilitator, because she/he works –like me – in a distributed team and meet online on a daily basis, or she/he wants to know how to conduct a online conference that achieves real results.

See how it´s possible to include all participants and work with them structured within the six typical steps of a meeting, from the orientation over collecting ideas, agreeing on which ideas are the most important ones, handling the topics, planning measures and facilitating a satisfactory finish:• How to set up an effective meeting: Methodology and structure • The role of the facilitator: Do’s and don'ts • The six steps of an effective meeting • Activating the participants • Planning actions and define responsibility

Stefan Stumpp

Samstag, 20.02.2016 — 13:00-14:00 Uhr Konferenz Lunch

Slot 3 :: Samstag, 20.02.2016 — 14:00-15:30 Uhr

Track 1 :: Overcome barriers via Internet

WS “taz goes global? How can a German left wing daily attract big Foundation money – and the most innovative artists and writers around the world?”

When Taz goes global! Presented by Binayak das; SixDegreesnews, Tutorial wirth Gaby Sohl

taz.die tageszeitung (taz) is a left wing German national daily, well known for its journalistic independence, based on a successful cooperative business model. Founded in 1978, we currently cover a readers’ range of approx. 220.000 with our print edition. We do have a strong German online presence, attracting approx. 1,32 million unique users per month.

taz.die tageszeitung is available in German only. This we would like to change:

“taz international – no freedom without press freedom!” is a taz project for 2016, starting to seek a cooperation with various foundations to fund a new English online platform, which would finally make parts of our own journalistic work accessible to an international readership. On top of this we would love to create a lively, anti-racist, anti-sexist English speaking multi-media exchange for writing and the arts – minorities and refugees welcome! Once we have succeeded in acquiring funding money, we will start looking for international artists to design this “website within the website” and to contribute pieces from their own work (comics, pictures, videos, podcasts, blogs, poetry). Reading access should be free for everyone.

Leading questions for the workshop

· Dreaming with both feet on the ground! Everything is already online,“somewhere” – what could make this new artists’ e-paper irresistible toreaders, contributors and money providers?
· Print figures are going down. How could we develop new online formats– celebrating the (long) TEXT? Inspiration: Vilém Flusser’s media theory.
· The new platform will also present the taz business model as a media cooperative. How could small papers or NGOs in poor countries profitfrom this cooperative business model?

Gaby Sohl

Samstag, 20.02.2016 — 15:30-15:45 Uhr Konferenz Kaffee

Slot 4 :: Samstag, 20.02.2016 — 15:45-17:15 Uhr

Track 1 :: Crossmediales Storytelling

WS Produktion von Transmediaprojekten - Hands on for "#Uploading_Holocaust"
Einblick in die preisgekrönten Projekte der Gebrüder Beetz

Die gebrueder beetz filmproduktion hat seit ihrer Gründung im Jahr 2000 bereits über 120 hochwertige Dokumentarfilme für den internationalen Markt produziert und gehört, laut Branchenführer ‚Realscreen’, zu den 100 wichtigsten unabhängigen Filmproduktionen weltweit. Seit 2007 wird verstärkt trans- und crossmedial produziert

Maßstäbe für den dokumentarischen Markt setzten hier in den letzten Jahren unsere preisgekrönten Projekte wie „Lebt wohl, Genossen! Interactive“, „Make Love – Liebe machen kann man lernen“, „Die Wikinger“ sowie 2015 „SUPERNERDS – Ein Überwachungsabend“ in Form eines Theaterstücks, TV-Live-Events, Second-Screen, Suddenlife Gaming, 90min Dokumentation, Buch und einer Radiosendung sowie die multimediale Scroll-Dokumentation zum Thema Steuerbetrug „Falcianis SwissLeaks – Der große Bankdatenraub“.

Wie aber entwickelt man solche Formate, wie sind die Abläufe, welche Prozesse stehen dahinter? In Form einer Case-Study werden das transmediale Projekt „SUPERNERDS“ sowie das crossmediale Projekt „Falcianis SwissLeaks“ vorgestellt. Das transmediale Projekt „SUPERNERDS“ spürt dem Thema “Digitale Überwachung” nach und lässt den Zuschauer hautnah erleben, was die Enthüllungen der “Digitalen Dissidenten” wie Edward Snowden oder Julian Assange für sie persönlich bedeuten – im Fernsehen, online und auf der Theaterbühne. Die gebrueder beetz filmproduktion hat einen emotionalen und interaktiven Überwachungsabend gestaltet, der von der Presse als „Triumph für den öffentlich-rechtlichen Rundfunk“ bezeichnet wurde.

Das Webprojekt “Falcianis SwissLeaks – Der große Bankdatenraub“ folgt der packenden Geschichte des Whistleblowers Hervé Falciani und macht die Dimensionen des internationalen Steuerbetrugs durch die Kombination von Text, Video und interaktiven Elementen emotional erfahrbar. Der Nutzer erfährt spielerisch, inwiefern ihn Falcianis spektakuläre Enthüllungen persönlich betreffen und wird immer wieder mit seiner eigenen Haltung zum Thema Steuerehrlichkeit und Geheimnisverrat konfrontiert.

Im Anschluss an den Impulsvortrag wollen wir aktiv mit dem Publikum zusammenarbeiten und das Projekt „#Uploading_Holocaust“ (Dokumentation, Interaktive Website) besprechen. Die aktuellsten Konzeptentwürfe werden mit dem Publikum diskutiert und sollen gleichzeitig getestet werden.

20min  Impulsvortrag / Case Study (SUPERNERDS / FALCIANIS SWISSLEAKS)

10min  Q/A

60min  Hands-On Workshop am Beispiel "#Uploading_Holocaust"

Tanja Schmoller
Meike Wenthe

Abschlusspanel — 17:30-18:00 Uhr


Ilona Wuschig, Professorin für TV und Medien an der HS Magdeburg-Stendal, Studiengangsleiterin M.A. Cross Media

Partizipation im Netz. Oder die Frage: Wie erreichen wir die, die wir erreichen wollen?


Die Think CROSS - Change MEDIA 2016 ist der Ort für den internationalen OnCreate Workshop.

Das ERASMUS+ Projekt OnCreate steht für den Austausch, die Durchführung und Evaluierung von prozessualem und kontextualem Wissen aus kollaborativen Online-Kursen mit dem Fokus auf Kreativität und Innovation. OnCreate entwickelt umfassende Richtlinien und Tutorials dazu, wie man kreative Online-Kollaboration in bereits bestehende und neue Universitätskurse integriert, jeweils bestimmt durch das jeweilige Thema und die Phasen des Designprozesses. Neben Fragen zur Wahl von Werkzeugen und Plattformen beforscht das Projekt insbesondere, wie man die sozialen und anderen "weichen" Kontext-Faktoren schafft, um kreative Kollaboration in Online-Lernräumen zu befördern.

Der Masterstudiengang Cross Media koordiniert OnCreate, an dem zehn Hochschulen und Universitäten aus ganz Europa beteiligt sind:

  • Hochschule Magdeburg-Stendal, FH (Germany)
  • Tampere University of Applied Sciences, TAMK (Finland)
  • University of Lincoln (UK)
  • Tampereen Yliopisto, UTA (Finland)
  • University of Aalborg (Denmark)
  • Fachhochschule Potsdam (Germany)
  • Suleyman Demirel University, Faculty of Education (Turkey)
  • Univerza V Ljubljani (Slovenia)
  • Lapland University of Applied Sciences (Finland)
  • International University of Applied Sciences, CVJM-Hochschule (Germany)
Call for Paper - OnCreate-Workshop - click here


OnCreate Workshop on Creative Processes in Online Collaboration in conjunction with Think Cross – Change Media 2016
The trend towards digitally facilitated collaboration is irreversible. Basic tasks comprise communication, sharing of documents and documentation of the working process and it can be stated that mature solutions exist. The Erasmus+ Strategic Partnership OnCreate intends to go one step further in exploring the emerging socio-technological platforms for creative collaboration. Online collaborative creative processes comprise all such activities which aim to solve in a group problems that do not have standard solutions, mediated through web-based tools. Typically, such problems require interdisciplinary, lateral thinking,social empathy and extensive ideation with the aim of mutual inspiration.The processes applied are often nonlinear and rely on multimodal means of synchronous and asynchronous communication, with a special focus on visual tools.
The OnCreate project invites all researchers and practitioners in the domains of digital work, online collaboration, elearning and creative disciplines to submit position papers to our international workshop in conjunction with the Think Cross – Change Media 2016 conference in Magdeburg, Germany. The workshop will take place on February 19./20., 2016 on the premises of University of Applied Sciences Magdeburg-Stendal.
December 13st, 2015: Deadline for submission of abstracts (500 words excluding author biography / literature list)
December 31th, 2015: Results of peer-review and notification of acceptance
January 14st, 2016: Deadline for submission of position paper (max. 3000 words excluding author bio / literature list).


The workshop comprises, but is not restricted to, the following themes:
// User experience of online collaboration tools
// Creative online collaboration in university eduction
// Creative collaboration in blended learning settings
// User needs in collaborative learning
// Tools for collaborative design
// Collaborative design processes
// Socio-technological systems for collaborative design
// Management of interdisciplinary teams online
// Teaching online collaboration
// Change management for digital work
// Collaborative creativity on MOOC platforms
// Intercultural factors in online collaboration
// Online collaboration in Journalism
The workshop position papers will be published in the TCCM 2016 conference proceedings. Good workshop papers will be invited to submit an extended version of their paper to a special issue of the Springer Journal „Eduction & Information Technology“ (currently under negotiation, acceptance of journal papers depending on a separate review process).
Participate? More in Join in as a Presenter


OnCreate versucht, bereits existierende Kreativprozesse in die Onlinewelt zu übertragen, aber auch völlig neue Methoden zu entwickeln.