At "Think Cross - Change Media" everything revolves around the new cross-media developments at the national and international media market. See here the program on one glance: Program as pdf

Friday, 19.02.2016 — up from 9:00 am

Up from 9.00 am Registration at conference office, Haus 14, SR1

9:30 am Conference Opening

Björn Stockleben, Head of OnCreate und Studiengangskoordinator Cross Media

Opening Prof. Dr. Anne Lequy , Rector HS Magdeburg-Stendal

Partner Greeting Christian Buch, Head of Departments TV and Online, MDR, SAH

and Keynote, Haus 14, Hörsaal 2


Keynote: Christian Gramsch, Director Deutsche Welle Akademie

Digitalization and Human Right of Access to Information


jump to Saturday program ⇓

Slot 1 :: Friday, 19.02.2016 — 11:30 am - 1:00 pm

Track 2 :: Crossmedia - Made by everyone?

11:30 am -1:00 pm lecture hall

V Challenge high-class journalism openPetition as a supplier for stories, facts and figures

Governed by the speed of Twitter-and Facebook-Streams and an accordingly high pressure in research, journalists must carry out comprehensive and solid researches in the shortest time. openPetition offers to journalists as the biggest German petition platform richest in function a comprehensive fund in potential stories and background information. Besides, offer the huge number of petitions to coat hanger for stories at all levels – at municipal, land level and national level. Accompanying in addition the platform offers numerous data and evaluations which provide seriously information about the number and distribution of the applicants whether and from whom the petition on the part of the politics or other appealed actors was accepted and whether there are already statements or solution offers of the appealed. Jörg Mitzlaff – founder from openPetition and convinced democrat and advocate of more civil participation – introduces the search possibilities of the platform in a talk and would like to make such a contribution to support high-class journalism. In addition, he is glad about the exchange with the participants to questions of the advancement of the democracy in times of the Internet

Jörg Mitzlaff
V Mobile Journalisten - der Einfluß der ubiquitĂ€ren, mobilen EndgerĂ€te auf die Berichterstattung im Hörfunk

Mobiler Journalismus wird bislang in ĂŒberwiegendem Maße in Bezug auf die VerfĂŒgbarkeit und mobile Nutzung hin analysiert. Jedoch nimmt die ubiquitĂ€re VerfĂŒgbarkeit mobiler EndgerĂ€te auch Einfluß auf die Produktionsmethoden und -möglichkeiten journalistischer Inhalte. Erste Untersuchungen von Westlund (Westlund 2013), Wolf und Hohlfeld (Wolf und Hohlfeld 2012) Wolf (Wolf 2014) oder Brunn und Quinn (Brunn und Quinn 2016) weisen auf einen Wandel der digitalen Produktionsprozesse fĂŒr unterschiedliche Medien als Resultat der aktuellen Medienkonvergenz hin. Hierbei ist zwischen den nutzergernerierten Inhalten und dem professionellem Journalismus zu unterscheiden. Die nutzergenerierten Inhalte finden sich hĂ€ufig in Form von Videos auf Plattformen wie Youtube wieder, aber auch live-Inhalte lassen sich ĂŒber Dienste wie „Periscope“ ungefiltert an die Netzöffentlichkeit bringen. Die mobil generierten Inhalte professioneller Journalisten sind dort zwar ebenfalls zu finden, allerdings werden die meisten dieser Inhalte zunĂ€chst den jeweiligen Newsrooms zugefĂŒhrt und redaktionell abgenommen bevor sie ĂŒber einen offiziellen Ausspielweg im Netz oder in den klassischen Medien verbreitet werden. Zur Unterscheidung zwischen nutzergenerierten Inhalten und professionellem Journalismus lassen sich auch unterschiedliche Übertragungswege der vor Ort produzierten Inhalte beobachten. Werden nutzergenerierte Inhalte auf Plattformen wie Youtube, Vimeo oder Soundcloud hochgeladen, nutzen professionelle Journalisten in der Regel spezialisierte Apps (Hindenburg) oder proprietĂ€re Produkte mit direkter Anbindung an den Newsdesk (MuPro ARD) zur Veröffentlichung von Inhalten.

Im Vortrag wird am Beispiel des Hörfunks aufgezeigt, wie sich die ubiquitÀren mobilen EndgerÀte zu einem Werkzeug professioneller journalistischer Berichterstattung entwickeln.

Frank Lechtenberg

Track 3 :: World of Data

11:30 am -1:00 pm lecture hall

Freedom of Information? Legal Ways for Journalists to Obtain Data

Confidential house identity cards for lobbyists in the Bundestag, luxury fountain pen for representatives, or deception with farm subsidies. The fact often reaches just that journalists report about criticism-worthy circumstances to cause a discussion and the necessary changes. However, how do journalists reach to the necessary information? Journalists have compared with the state a double right on information, namely as a citizen from the of information freedom laws of the Federation and the countries as well as a special right to be informed as a representative of the press from the right on freedom of the press from article. 5 paragraphs 1 sentence 2 Basic Law as well as the land press laws. However, the press right has his weaknesses, so that a resort on the regulations of the general of information freedom right can make sense. The talk shows the advantages and disadvantages of the press-juridical information claim according to the land press laws. At the national level there exists no suitable federal press law. Here journalists receive currently information only on the basis of a minimum standard from the fundamental right of the freedom of the press. Do the citizens even get more information via the of information freedom laws than the press? Hence, it is important that journalists also know her general right to be informed as a citizen and know how they make this benefit to themselves. Lecture


Warning! Data Protection! What Programmers and Designers should know about the EU Data Protection Law


 How are data sovereignty, data protection, and freedom of information implementedin an interconnected world? As a result of the ongoing global digitization and the sheer unlimited use of new, much more user-friendly applications, an unprecedented amount of personal data is collected and, of course, used and analyzed.

In the light of recent and future events—the upcoming EU Data Protection Regulation that will affect more than 500 million Europeans and the ECJ’s ruling on the safe harbor agreement—rules for the movement of data are discussed everywhere in the world or even significantly changed.This lecture will examine existing, well-known global software products to show the practical implications of data protection for the everyday work of companies, agencies, and end users. The main questions to be discussed are: “Do we really have a choice?” and “Do we have a say in this?”



Sirko Scheffler
Stephan Dörrwand

Friday, 19.02.2016 — 1:00 pm -2:00 pm Conference Lunch

Slot 2 :: Friday, 19.02.2016 — 2:00 pm - 3:30 pm

Track 2 :: Crossmedia - Made by everyone?

2:00 pm -3:30 pm lecture hall

V The Fourth Space: Why Coworking Is the Future of Work

We worked at home, in factories and offices, in cafĂ©s, wherever we had access to electricity and wifi. Coworking spaces are the workplace of the future. Only in a few years time, almost half of the working population will be freelancers. Companies will compete in a global talent hunt. If you don’t want to or simply can’t work in one of the first three spaces, you will eventually look for the fourth space of work, the coworking space.

Last summer, bloggers Tobias Schwarz and Katharina-Franziska Kremkau embarked on a 63-day journey to travel 9 countries in Europe, 18 cities in total, and have a look at 26 coworking spaces to understand this new trend. Now, they tell us about their journey, how coworking helped them, how they managed to work on the road, and what they have learned from their experience. Tobias Schwarz, a blogger and true expert on coworking, shares his thoughts about the changes in the working world, the historical and cultural benchmarks of this process, and the current status quo.

Tobias Schwarz
V Motivations, lifestyles and representation of interests on Crowdsourcing platforms: A survey on IT- and creative Crowdworkers

Establishing the Trade Union as a cooperative partner of Crowdworker self-organization:Crowdworkers organize themselves very efficiently, however they lack power, standing and experience to negotiate improvements with the platform owners. A division of labour between Crowdworker self-organization and unions shows first results: Self organizations associate with Unions who lead negotiations on their behalf.

Unions as Guardians of the algorithms: Algorithms regulate the interactions between Crowdworkers and between Crowdworkers and clients. Unions being in the position to certify the fairness of these – mostly proprietary – regulating mechanisms would create advantages for the workers, while verifying the fairness of the platform

Unions as incubators of fair platforms: the experience of Unions in certifying platform algorithms could be re-used/extended in creating a hub that provides fair algorithms to startups as a commons, thus contributing to a “fair” new sector of the economy.

Co-Autor: Prof. Dr. Dr. Ayad Al-Ani, Institut f. Internet und Gesellschaft A.v. Humboldt

Stefan Stumpp

Track 3 :: Content and Design for Social Media

2:00 pm - 3:30 pm lecture hall

Tutorial: Design Thinking for Journalists —Focusing on the User

Tutorial (90 minutes): “Design Thinking” is a user-focused process to create new and innovative solutions and products. Rooted in the Bauhaus movement and industrial design, Design Thinking was developed at Stanford University. As a part of Stanford, the Hasso Plattner Institute of Design (HPI) trains students in Design Thinking. Its German affiliated organization in Potsdam, the HPI School of Design Thinking, follows the same training principles. Design Thinking has become a creative method and innovative approach to problem-solving in many areas. Its tools and methods can also be applied to the media to reconsider formats and processes. In this tutorial, participants will get to know the basics of Design Thinking as well as participate in this process and gain hands-on experience, including the following steps:

  1. Empathy (for the user)
  2. Define Point of View
  3. Ideate
  4. Prototype (a solution)
  5. Test (a solution)

Target groups for this tutorial include university staff, students, and other interested parties.

Nils Karn

Friday, 19.02.2016 — 3:30 pm - 4:00 pm Coffee break

Slot 3 :: Friday, 19.02.2016 — 4:00 pm -5:30 pm

Track 2 :: Trends and Tendencies

4:00 pm -5:30 pm lecture hall 1

Netzpiloten Insights: Trends in Media Change


There is an overall change in the media, which is very diverse and widely discussed. “The New York Times” is rediscovering the newsletter—for us at “Netzpiloten”, it was never gone. Radio stations are trying to figure out their digital future—podcasts seem to bea part of ours. Media companies are cutting down on editorial staff—at “Netzpiloten”, we are always looking to enlarge and rethink our editorials. Press publishers wage an endless war against adblockers—we don’t use ad banners but successfully secure funding by joint storytelling with companies. For us, newsletters, podcasts, serendipity, native advertising together with curating and blogging are the trends of this ongoing change in the media. In his talk, Tobias Schwarz, head of “Netzpiloten”, will further examine and discuss these issues.

Tobias Schwarz
Memes Everywhere. Political Images, Internet Memes, and Journalism


Memes are (mostly) funny textual and visual messages shared and transformed by millions of Internet users. They first came up in American underground online forums in the early 2000s. Since then, a small group of international researchers has studied this phenomenon. However, memes are more than just odd notesleft by a participatory subculture. They are means of involvement and thus part and parcel of the globally and politically contested space of public opinion, which includes commenting on visual depictions in the media as an integral part of the memetic discourse (Shifman 2012).

This discourse is, however, not only restricted to the far-flung corners of the Internet, but it also made its way to mass media websites, so that mass media, in turn, become part of this discourse.

Target groups of this event include experts in the field of communications, media professionals, and anybody interested in learning more about participatory Internet phenomena in general and Internet memes in particular. The aim of this event is to reflect on opportunities and challenges of Internet memes for media professionals and to encourage using new participatory media consciously.

Daniel Nauck
Dealing with Trolls, the Far Right, Haters and concerned Citizens in an Editorial Setting

Social networks have changed the German media. The pure sending and receive model has become with the origin of Social Networks a „sending - receive - feedback“. The yesterday letter to the editor or listener's letter changed into posts, comments, Tweets etc. – and in substantially bigger number than before. However, with the quantitative increase of the reactions much more stubborn users whom has lain with constructive criticism not a lot also come: political agitators, malicious agitators, desperate users, concerned citizens, discontented listeners, trolls. How should one handle with them? Which specific features arise for public broadcasting? Which positive effects can one achieve by the contact with trolls? A progress report of SAXONY-ANHALT MDR.

Marc Biskup

Track 3 :: Human Resoure Development in Media

4:00 pm -5:30 pm lecture hall

HR Development—Innovative Training of Trainees at Mitteldeutschen Rundfunk


Frank Suppee
V Strategic HR Development at the “Mediengruppe Magdeburg”

Strategic HR Development at the “Mediengruppe Magdeburg”

Young graduates often just want to work “somewhere in the field of media”—a rather vague idea that, however, contradicts career planning. People who decide to gain a foothold in editorial offices or publishing houses are often confronted with outdated and cumbersome personnel structures. It can be assumed that new talents ultimately leave or don’t even apply. What can media companies do to be more attractive to young professionals? What requirements do candidates have to fulfill these days? How should academic training improve? A practical example shows that “glossy” isn’t always the best option. What do candidates and publishers have to keep in mind? How can they both take sustainable measures?

Heike Groll
Regina Kriependorf

Conclusion of the first conference day with the project presentation

"Mulimedia in the museum" in the Design Department, house 9

with red wine, beer and/or water from 6.00 pm

Saturday, 20.02.2016

9.00 am Registration at the Conference Office Haus 14, SR1

Good Morning Coffee



Slot 1 :: Saturday, 20.02.2016 — 9:30 am -11:00 am


Track 2 :: Connected World

9:30 am - 11.00 am lecture hall

V Reminder Objects—Your Doormat Knows It’s Going to Rain 45 min

45 min Reminder objects are interconnected everyday objects that send sensory signals to the users to express abstract digital information. This helps users to make everyday decisions or to remind them of something, e.g. “What are the chances of rain today?” Of course, this kind of information is also available online or in apps, but this would mean the user has to deliberately look for and retrieve it. This is highly stressing and unpleasant especially when time is scarce. Users often only require less precise but more specific information with a clear point of reference in order to make an informed decision. “Rainminder”, for example, is a doormat that offers access to weather information as soon as the user leaves the house: If chances of rain are high, the user will hear a splashing sound when stepping onto the mat. This acoustic signal reminds him or her to take an umbrella. By involving natural interaction and playful access to information, new approaches for interconnected universal design solutions can be developed. These solutions go beyond typical display solutions and can be used intuitively by users of every age. Currently, there are two main challenges: identifying the objects that can provide useful support for the user when interconnected and translating this information into a sensory and conceivable interaction.

Henrik Rieß
V Automatic Image Understanding—Visual Image Navigation 45 min

To navigate through our (real-world) surroundings, we use visual means: In order to find a product in the supermarket, we first try to get an overview and then head to the respective aisle to look for the desired product on the shelves. It’s a hierarchical search, a principle also used by map services such as Google Maps. With our Visual Computing research group at the HTW Berlin, we try to transfer this concept of visual navigation to images. Using automatic image understanding and machine learning, we want to create a map of millions of images that is easy to explore. However, since similarities between images are highly complex, a perfect 2D rendering is not possible. Therefore, we develop procedures that use a network of images instead of 2D sorting. This facilitates navigation and the sorting system can easily be adjusted to new image stocks.

Kai-Uwe Barthel

Track 3 :: Crossmedia - Made by everyone!?

9:30 am - 11:00 am lecture hall

V Crossmedia-Express


KurzvortrÀge zu aktuellen Themen der Crossmedia-Welt,

u.a. Ethische Aspekte von â€ȘCrowdworking‬,

Die Zukunft des Erinnerns - Digitales Erbe

Shitstorm‬ - Werte im Netz

Die BeitrÀge werden von Master-Studierenden der HS Magdeburg-Stendal betreut durch Prof. Dr. Michael Herzog, in Kooperation mit der Johannes Kepler UniversitÀt in Linz, betreut durch Prof. Dr. Elisabeth Katzlinger-Felhofer und Dr. Martin Stabauer, erstellt

Michael Herzog

Saturday, 20.02.2016 — 11:00 am -11:30 am Coffee break

Slot 2 :: Saturday, 20.02.2016 — 11:30 am -1:00 pm

Track 2 :: Content first - Development of Newsroom

11:30 am - 1.00 pm lecture hall 1

V Turn in the Internet - Trend to Quality in Journalism

Net turn: We experience in the net a development which we know from the food industry and the energy branch. From before rare and goods valuable hence, produced offers become cheap for the mass. As soon as the access any more is not the problem, the the focus will move on the content. Specifically: Today it is not a matter any more, of becoming only full, but of nourishing itself healthy. It is no more question whether stream from the outlet comes but under which conditions this stream is produced. My thesis: Also in the net it will come to a comparable change in thinking. It is not a matter any more of coming anyhow to contents. The contents must be also produced with lasting effect. We experience just a boom of digital health food stores like posteo (email), Wecloud (Cloud supplier) or just us, piqd (fair curating service which celebrates and respects his sources). But the indicated trend raises questions for all contents producers - in particular if it concerns cost-intensive cross medium productions.

Frederik Fischer
V Digital Transformation or: Can Print Editorials Become A Part of the New Digital Age?

The editorial office at “Mitteldeutsche Zeitung” is undergoing a digital transformation, a term many can hardly stand to hear, yet they are confronted with this change on a daily basis. The editorial office is completely restructured: new regional desks, new tasks, new schedules, new workflows, and new challenges. But is this really enough to become a part of the new digital age? How can you convince experienced print editors to take on digital tasks? How can print editors and online editors communicate on an equal footing? Are there digital business models that might replace the (yet) successful print business? We currently learn something new every day. Let’s take a look inside a changing editorial office!

Hartmut Ausgustin
V The Trimedial Newsroom of broadcaster MDR SACHSEN-ANHALT: New Roles and Professionals Adapting To Change

Media companies all over Germany are currently changing as they have to adjust their structures to new user habits and the newsroom is the center of this process. This is where everything boils down to the core business of journalism, current issues and breaking news, no matter if you’re looking at newspaper companies or public broadcast studios of the federal states. The MDR SACHSEN-ANHALT newsroom is undergoing permanent change. Workflows become trimedial or online-based, creating new roles and new challenges for professionals. Frank Rugullis will examine the status quo of this process and explain how to involve and motivate employees successfully.

Frank Rugullis

Track 3 :: Crossmedia - made ba everyone!?

11:30 am - 1:00 pm lecture hall

V Crossmedia-Express - Continuation


KurzvortrÀge zu aktuellen Themen der Crossmedia-Welt,

u.a. Ethische Aspekte von â€ȘCrowdworking‬,

Die Zukunft des Erinnerns - Digitales Erbe

Shitstorm‬ - Werte im Netz

Die BeitrÀge werden von Master-Studierenden der HS Magdeburg-Stendal betreut durch Prof. Dr. Michael Herzog, in Kooperation mit der Johannes Kepler UniversitÀt in Linz, betreut durch Prof. Dr. Elisabeth Katzlinger-Felhofer und Dr. Martin Stabauer, erstellt

Michael Herzog

Saturday, 20.02.2016 — 1:00 pm -2:00 Uhr pm Conference Lunch

Slot 3 :: Saturday, 20.02.2016 — 2:00 pm -3:30 pm

Track 2 and 3 :: Content first - Development of Newsroom

2:00 pm - 3.30 pm lecture hall

Panel discussion

"Content First, Channel Second and Where is The Author Left? And what are the Users needs?"

with Hartmut Augustin, Chiefeditor of the daily Mitteldeutsche Zeitung Marc Rath, journalist and regional chief of the daily Volksstimme, Dr. Friedrike Schultz, Exozet, Associated Professor at Amsterdam University, Communication Sciences

Moderation Ilona Wuschig, Professorin for TV and Media, Magdeburg-Stendal University of Applied Sciences


Slot 4 :: Saturday, 20.02.2016 — 3:45 pm -5:15 pm


Track 2 :: Content and Design for Social Media

3:45 pm -5:15 pm lecture hall

Tutorial: Four Apps to Go: Periscope, Tumblr, Instagram, and AudioguideMe


Tutorial: Bye, bye production truck—hello smartphone! Today, journalism professionals can work on the road, no matterif they publish audio, video, image or written content.Tobias Schwarz himself is a mobile project manager for “Netzpiloten” and blogged about his journey along the river Elbe and about coworking spaces all over Europe, developing different formats with a variety of apps. Thus, he can be considered a true mobile professional journalist. In this tutorial, Schwarz shares his experiences and participants can familiarize themselves with the use of these mobile apps. Participants also get hands-on real-time experience.

Tobias Schwarz

Track 3 :: Connected World

3:45 pm -5:15 pm lecture hall

V MenschOrtWeb —The City As a Smartplace

Smartphones have become the predominant communication tool. For cities and communities this goes hand in hand with new challenges and opportunities. By setting up smartplaces and combining analog and digital user experiences, cities and communities can address the needs of “the digital people”. These digital offers complement the analog space and increase their attractiveness. In this lecture, participants will get to know respective apps using the city of Magdeburg as an example, which will become a smartplace in March 2016. 

Martin Adam
V Smart Cities: Potentials for Participation and Business Models

Cities are living spaces that permanently evolve and change, that thrive or collapse. The smart city concept brings up one question: “How can cities and urban regions continue to be livable, resource-efficient, and sustainable?” Keywords such as “sharing” and “trading” are proof of the ongoing change in dealing with economic objects and data, giving rise to new business models and collaborative approaches to problem solving.

 This approach is possible thanks to the overall digitization that spares no area of life. Objects communicate with each other on the Internet of Things in order to interconnect processes that deliver on-demand customized services and products. Needs are assessed or expressed.

 Open standards and access to trustworthy data and technical infrastructure (broadband Internet) enable informed and effective participation for users. This development has nothing to do with the romanticized view of citizens’ participation of the past years. This lecture focuses on the opportunities and potentials of a creative dialog based on data in which citizens and politicians communicate on an equal footing. A tourism infrastructure project will be used to illustrate this approach.

Sabine Griebsch

Final panel — 5:30 pm - 6:00 pm

Track 1,2 and 3 :: Crossmedia - Made by everyone!?

5:30 pm - 6:00 pm lecture hall

V Democratisation or Ă©lite project – the changes of political On- and offline communication and -participation

Since the 1960s unconventional forms of the political participating have set up in the German public. NGO's originated and became approved actors in the prepolitical and political space. Demonstrations, Sit-Ins and happenings, boycotts, occupations and blockades became lasting elements of the political action repertoire the citizen of western democracies. The concept of the political was widened and encloses, in the meantime, communication with. The Hannah Arendt's appraisal that talking itself is a sort of action asserted itself.

Since the 1990s unconventional and new media and forms of the communication have developed. The digital media change the communicative scope of action of political actors. The structures of the communication as well as the power relations change this and new routines of utilisation between the actors and the media consumers. political actors professionalisieren her media appearances and communications, are able to send messages also without professional media to the citizensn, media competent users become suppliers. What sounds at first sight democratically, leads in the reality to democratic divide with which medienaffine educated cohorts disclose other participation possibilities and win opinion Highness.

The structural change of political communication works at the micro level (changes of individual political opinion education processes), on the meso-level (movements in public areas, new personal ale and institutionalised actors) and at the macro level (changes of the democratic routines, Gouvernancee instead of Gouvernment). At the example of media, communication and actions which should allow a communication political very including in the approach of the regional elections in Saxony-Anhalt it is discussed, how changes the democratic basic demand to inform all citizens and to integrate into democratic processes.


Ilona Wuschig