At "Think Cross - Change Media" everything revolves around the new cross-media developments at the national and international media market. See here the program on one glance: Program as pdf

Friday, 19.02.2016

Up from 8.45 am Registration at Conference Office - House 14, SR1

9:30 Uhr Welcoming with Björn Stockleben, Head of OnCreate und Studiengangskoordinator Cross Media

Opening Prof. Dr. Anne Lequy , Rector HS Magdeburg-Stendal

Partner Greeting Christian Buch, Head of Departments TV an Online, MDR, SAH

and Keynote in House 14, Lecture hall 2


Keynote: Christian Gramsch, Director Deutsche Welle Akademie

Digitalization and Human Right of Access to Information


jump to Saturday Program ⇓

House 14, Lecture Hall 2

Slot 1 :: Freitag, 19.02.2016 — ab 11:30-13:00 Uhr

Track 1 – OnCreate Multiplier Event


Track 1 :: Creative Processes in Online Collaboration

V About OnCreate and Experiences from OnCreate Branding Design Course

The ERASMUS + project OnCreate stands for the exchange, the realisation and evaluation from process and context-oriented knowledge from collaborative online courses with the focus on creativity and innovation. OnCreate develops comprehensive directives and Tutorials to how one integrates creative online collaboration into already existing and new university courses, in each case certainly by the respective subject and the phases of the design process. Beside questions for the choice of tools and platforms the project researches in particular, as one creates the social and other "soft" context factors to carry creative collaboration in online learning rooms. In the talk details to the first part of the research project wirh the example of OnCreate Branding Design Course.

Projektkoordinator Björn Stockleben

V Silent game as model for examining student online creativity: preliminary results from an experiment


The ERASMUS+ project “OnCreate” aims at improving creative collaboration online among students. But what are the main differences between collaboration online, and collaboration in a face-to-face setting? Theories on media richness and collaborative creativity can provide a starting point for the analysis, but empirical studies are necessary. This presentation introduces an experiment based on an adapted version of the so-called "Silent game" as developed at MIT in the 1980's, as collaborative exercise with a reduced communication context mimicking the constraints to be found in online collaboration environments.


Jannick Sørensen

V Context and User Needs in Virtual Learning

The present environment is very dynamic characterized by factors, such as, intense technological innovation, global economy and strong competition and information overload. Learning is one of the ever-required virtues in this continuously changing environment and it calls for virtual learning because of convenience, time and cost factors. The research presented here is based on a fully virtual learning experience of a masters’ level information and communication technology for development (ICT4D) class at the University of Tampere. It seeks to identify critical measures to promote virtual learning experiences.

Nikolas Mavengere

Freitag, 19.02.2016 — 13:00-14:00 Uhr Konferenz Lunch

Slot 2 :: Freitag, 19.02.2016 — 14:00-15:30 Uhr

Track 1 :: Creative Processes in Online Collaboration

V Creating an Online Course with Direct Support from Industry Professionals: Case "Concepting Reality Television"

In the summer of 2015, an online course called "Concepting Reality Television" was held on the Eliademy MOOC platform. This course was created as part of the OnCreate EU funded project, and it was held in collaboration between the Tampere University of Applied Sciences, Finland (TAMK) and the University of Magdeburg, Germany. The course was structured and held in a way that made it possible to have active feedback from professionals of the media industry, notably the European Broadcast Union and the public broadcasters RTE and YLE from the beginning to the end. This presentation gives an inside view to the course conception and experiences, as well as an outlook to future activities at the intersection of university education and professional training.

Carita Forsgren
V A messaging app for teams who… think differently

Slack is a team collaboration tool with searchable messages and files, chat like application. Over the last year Slack has truly found its place within the team collaboration platform market. With 1.1M active daily users to which we are the Media Innovation Studio (MIS) are one of. Over the last six months MIS has adopted Slack for internal and external communication on a number of levels. This presentation describes the process in which we took from an email based communication method onto a shared platform to encourage researchers to share progress and stay goal focussed. It will also demonstrate how this integration can be readopted into telling better stories both internally and externally.

Mark Lochrie
V Potentials of Anonymity in Digital Collaboration Processes

A good working culture is an important basis in a collaboration process. Reflected handling of mistakes, systematical feedback for personal development and appreciation of independent working creates a surrounding for creative ideation and qualitative decisions. One option for fostering the collaborators´ participation and reduce disadvantages of group dynamics is the usage of methods applying anonymity in a specific way. In early studies researchers identified positive effects of anonymity in different phases of collaborative problem-solving processes. Online-based working- and communication surroundings offer features for anonymous participation in different processes. This presentation addresses the question of how this kind of involvement can be applied in a useful methodological way.

Marcel Dux
Richard Wenzel

Freitag, 19.02.2016 — 15:30-16:00 Uhr Konferenz Kaffee

Slot 3 :: Freitag, 19.02.2016 — 16:00-17:30 Uhr

Track 1 :: Creative Processes in Online Collaboration

V Extending Cross Cultural Interaction to Foster Digital Competencies in Joint Online Collaboration Using a Social Networking Site

In the course of the OnCreate project two institutions of Higher Education decided to collaborate in an online context and offer the students to experience the elements of online collaboration.  The purpose of the study was to explore students’ reflections on the use of social networking site (Facebook) as an online collaboration tool in a joint international course titled Innovations and communicating transformations between Lapland University, Finland and Suleyman Demirel University, Turkey. The aim of the online collaboration was to extend cross cultural Interaction to foster digital competencies in joint online collaboration specifically, the level of engagement and collaboration between two different student groups with different cultural backgrounds while using Facebook.

Muhammet Demirbilek
Seija Jäminki
V Online-communication as an aspect of student learning competencies

Creative work in online-collaborations can be seen as a specific aspect of students’ competencies for academic learning. This aspect is of increasing importance for work environments in general. On plus it is an intended learning outcome for the Masters program Cross Media. During their Cross Media study program students mainly work on collaborative projects within an online environment. Thus, online-communication skills and the ability to work collaboratively online are a prerequisite for creative work in an online scenario. This presentation focuses on aspects of collaborative online work and online communication defined as specific aspects of students’ competencies for academic learning regarding the Cross Media Masters program.

Coauthors: Marianne Merkt, Martin Bechmann, Helge Fredrich

Marianne Merkt
Martin Bechmann

Conclusion of the first conference day with the project presentation

"Mulimedia in the museum" in the Design Department, house 9

with red wine, beer and/or water from 6.00 pm

Saturday, 20.02.2016

Ab 9:00 Uhr Anmeldung im Tagungsbüro - Haus 14, SR1


House 14, Lecture Hall 2

Slot 1 :: Samstag, 20.02.2016 — 9:30-11:00 Uhr

Track 1 :: Trends und Tendenzen

V Transformation, but where to? Transmedia changes broadcasters and publishers.

In order to survive in times of digital change, media companies need to change their products and intersect media disciplines, e.g. in form of transmedia projects. Nevertheless, to successfully differentiate from competitors, to transfer the established consumer trust on these new products, to enter new markets and to involve employees in this fundamental change, they also need to reflect on or even change their identity fundamentally. The presentation discusses, how media companies (publishing houses, tv stations) change their identity and products in times of digitalization.


Friederike Schultz
V Let´s talk about VR - Interactive storytelling as a game changer.

To step into the immersive world of Virtual Realtity is always a pleasure and excitement if the content is right. But in reality for us storytellers VR is a big challenge. How could storytelling work in VR? 

And how could we use new technologies as Photogrammetry or IMU sensors in motion-capturing to compete with big studios? Let´s have a look into the crystal ball of VR.


Sven Häberlein

Slot 2 :: Samstag, 20.02.2016 — 11:30-13:00 Uhr

Track 1 :: Creative Processes in Online Collaboration

V What is the collaborative economy?

It comes with multiple names from circular, sharing economy or in more ancient times as Anarchy in pure form. Collaborative economy is a system without a central authority that connects individual contributors as the web connects individual websites. The foundation of the collaboration economy replies in 3 industries. Those are Energy, Transportation and Digital services. Those 3 industries are spearheading the transformation of our old economy to a new one. This presentation will cover the theory and basics of the Collaborative economy and then focus on the Digital services and especially in E-Learning, MooC. It will also touch the various tools at our disposal for accelerating the transformation of the old economy but also the threats of concentrating power in a single system or digital services into one continent.

Sotiris Makrygiannis
V From Group Creativity to Collaborative Creativity – A Collaborative Framework for Creativity Support Systems

The term creativity is widely used, but not clearly defined nor distinctly operationalized and research about creativity is widespread and is part of different fields of study.  Due to cognitive and social factors, the creative process can be influenced, however this influence can be of creativity-enhancing nature, but also of creativity-impairing nature. Different creativity support techniques, such as Brainstorming, set rules to make use of so-called creativity stimuli, to overall enhance the creativity process and avoid any negative effects.  In our approach, we however propose new collaborative ways on how to deal with creativity impairing group effects, such as trust within a group and present an integrated framework with design guidelines for collaborative creativity support systems.

Dominik Siemon
V From wild ideas to concrete results – effective techniques for conducting your online meetings effectively by using the sixstetps facilitation

“If communication is the glue that sticks organisations together, then every meeting is a tube of glue” (Josef W. Seifert). Meetings are part of business and they are important in order to run a successful business anddevelop a happy team. Facilitating a meeting effectively is a skill that will be useful in daily life as a team-leader, facilitator, manager and also as a participant in meetings.

This lecture is for everyone who have to run meetings as a facilitator, because she/he works –like me – in a distributed team and meet online on a daily basis, or she/he wants to know how to conduct a online conference that achieves real results.

See how it´s possible to include all participants and work with them structured within the six typical steps of a meeting, from the orientation over collecting ideas, agreeing on which ideas are the most important ones, handling the topics, planning measures and facilitating a satisfactory finish:• How to set up an effective meeting: Methodology and structure • The role of the facilitator: Do’s and don'ts • The six steps of an effective meeting • Activating the participants • Planning actions and define responsibility

Stefan Stumpp

Samstag, 20.02.2016 — 13:00-14:00 Uhr Konferenz Lunch

Slot 3 :: Samstag, 20.02.2016 — 14:00-15:30 Uhr

Track 1 :: Overcome barriers via Internet

Tutorial “taz goes global? How can a German left wing daily attract big Foundation money – and the most innovative artists and writers around the world?”

When Taz goes global! Presented by Binayak das; SixDegreesnews, Tutorial wirth Gaby Sohl

taz.die tageszeitung (taz) is a left wing German national daily, well known for its journalistic independence, based on a successful cooperative business model. Founded in 1978, we currently cover a readers’ range of approx. 220.000 with our print edition. We do have a strong German online presence, attracting approx. 1,32 million unique users per month.

taz.die tageszeitung is available in German only. This we would like to change:

“taz international – no freedom without press freedom!” is a taz project for 2016, starting to seek a cooperation with various foundations to fund a new English online platform, which would finally make parts of our own journalistic work accessible to an international readership. On top of this we would love to create a lively, anti-racist, anti-sexist English speaking multi-media exchange for writing and the arts – minorities and refugees welcome! Once we have succeeded in acquiring funding money, we will start looking for international artists to design this “website within the website” and to contribute pieces from their own work (comics, pictures, videos, podcasts, blogs, poetry). Reading access should be free for everyone.

Leading questions for the workshop

· Dreaming with both feet on the ground! Everything is already online,“somewhere” – what could make this new artists’ e-paper irresistible toreaders, contributors and money providers?
· Print figures are going down. How could we develop new online formats– celebrating the (long) TEXT? Inspiration: Vilém Flusser’s media theory.
· The new platform will also present the taz business model as a media cooperative. How could small papers or NGOs in poor countries profitfrom this cooperative business model?

Gaby Sohl

Samstag, 20.02.2016 — 15:30-15:45 Uhr Konferenz Kaffee

Slot 4 :: Samstag, 20.02.2016 — 15:45-17:15 Uhr

Track 1 :: Crossmediales Storytelling

WS Production of Transmediaprojects - Hands on for "#Uploading_Holocaust"
TransmediaProjects of Gebrüder Beetz, Making of
The brothers beetz film production has produced since her foundation in 2000 already more than 120 high-quality documentary films for the international market and has belonged, according to branch leader‚ Realscreen', to 100 most important independent film productions worldwide. Since 2007 it is produced increasingly transmedia and cross-media. Graduations for the documentary market put here during the last years prize-winning projects like „Lebt wohl, Genossen! Interactive“, „Make Love – love can make one learn“, „The Vikings“ as well as in 2015 „SUPERNERDS – a supervision evening“ in the form of a play, TV-live event, Second-Screen, Suddenlife Gaming, 90min documentation, book and a radio transmission as well as the multimedia Scroll documentation on the subject Tax deception „Falcianis SwissLeaks – The big bank data robbery“. As, however, developed one such formats, how are the expiries which processes are behind it? In the form of a Case-Study are introduced the trans-media project "SUPERNERDS" as well as the cross-media project "Falcianis SwissLeaks". The trans-media project "SUPERNERDS" shows how the subject “digital supervision” and allows to experience very closely the spectator what the discovers of the “digital dissidents” Edward Snowden or Julian Assange mean for them personally – on television, on-line and on the Theater stage. The gebrüderbeetz film production has formed an emotional and interactive supervision evening which was called by the press „triumph für the public law broadcasting company“. The web project “Falcianis SwissLeaks – The big bank data robbery“ follows the absorbing history of the Whistleblowers Hervé Falciani and makes the dimensions of the international tax deception by the combination of text, video and interactive elements emotionally learnable. The user gets to know playfully, to what extent him Falcianis spectacular discovering personally concern and is confronted over and over again with his own position on the subject Tax honesty and Secret betrayal. After the impulse talk we want to work together actively with the audience and discuss the project "#Uploading_Holocaust" (documentation, interactive website). The most topical concepts are discussed with the audience and should be tested at the same time.
20min Impulsvortrag / Case Study (SUPERNERDS / FALCIANIS SWISSLEAKS)
60min Hands-On Workshop am Beispiel "#Uploading_Holocaust"
Tanja Schmoller
Meike Wenthe

Track 1,2 and 3 :: Crossmedia - Made by everyone!?

5:30 pm - 6:00 pm lecture hall

V Democratisation or élite project – the changes of political On- and offline communication and -participation

Since the 1960s unconventional forms of the political participating have set up in the German public. NGO's originated and became approved actors in the prepolitical and political space. Demonstrations, Sit-Ins and happenings, boycotts, occupations and blockades became lasting elements of the political action repertoire the citizen of western democracies. The concept of the political was widened and encloses, in the meantime, communication with. The Hannah Arendt's appraisal that talking itself is a sort of action asserted itself.

Since the 1990s unconventional and new media and forms of the communication have developed. The digital media change the communicative scope of action of political actors. The structures of the communication as well as the power relations change this and new routines of utilisation between the actors and the media consumers. political actors professionalisieren her media appearances and communications, are able to send messages also without professional media to the citizensn, media competent users become suppliers. What sounds at first sight democratically, leads in the reality to democratic divide with which medienaffine educated cohorts disclose other participation possibilities and win opinion Highness.

The structural change of political communication works at the micro level (changes of individual political opinion education processes), on the meso-level (movements in public areas, new personal ale and institutionalised actors) and at the macro level (changes of the democratic routines, Gouvernancee instead of Gouvernment). At the example of media, communication and actions which should allow a communication political very including in the approach of the regional elections in Saxony-Anhalt it is discussed, how changes the democratic basic demand to inform all citizens and to integrate into democratic processes.


Ilona Wuschig